Tony Kelly is the former CEO of Irish technology success story, DemonWare – the online services provider behind some of the largest videogame brands in the world.

Tony has been at the forefront of digital innovation and transformation for 25+ years. He has designed, developed and operated internet-scale services in start-ups, scale-ups & multinationals. Products he has worked on have won 40+ national & international awards, including BAFTAs & the United Nations.

In addition to credits on 100+ videogames, he has planned, designed & delivered products & services on multiple platforms in media, fintech, cloud, infrastructure & automation, big data, blockchain, chatbots, machine learning, elearning, ecommerce & esports. He has deployed high performance, high uptime services at internet-scale (600M+ users) - and was also the infrastructure & cloud subject matter expert on Activision's senior leadership team.

During his time at DemonWare / Activision-Blizzard, Kelly helped architect Activision-Blizzard's online, ecommerce & big data strategy - as well as bringing the Call of Duty franchise to China with Tencent. During this same period he took DemonWare from a $1.5M per year cost centre to a ~$1Bn per year profit centre.

In addition to sitting on the M&A committee in Activision, he has had a number of successful exits as an angel investor, helping sell companies to Sophos & Amazon amongst others - and frequently advises investors and a small number of companies.

Tony has experience working in regulated sectors - PII, PCI DSS, GDPR, GDPR-K, COPPA, CCPA - and has consulted at both national & EU level on privacy & data protection, in-app purchases, open source software, videogaming, esports, iGaming & cybersecurity.